Remarketing – How it works and why it’s worth it?

Remarketing is a way to remind customers about products or services they have already shown interest in. This is done using data such as purchase history from a loyalty card, browsing data collected through cookies, or information obtained via smart devices. By leveraging this data, ads can be targeted specifically to individuals who are most likely to make a purchase decision.

In practice, remarketing often appears as certain ads “following” customers across different websites and social media channels. The idea behind this is that an ad is more useful when it aligns with the user’s actual interests. This can help facilitate purchasing decisions, as customers repeatedly encounter products or services that may be relevant and beneficial to them.

On Meta platforms (Facebook, Instagram), remarketing appears as targeted ads in the news feed, stories, and between Reels videos. When a customer has visited a website or made purchases using a loyalty card, Meta uses cookies and tracking pixels to identify their interests.

The customer may see ads for previously viewed products or special offers encouraging them to return and complete a purchase. Dynamic ads can display the exact products left in the shopping cart or serve as a reminder of an unfinished transaction.

For businesses, remarketing provides more targeted and effective advertising. When the message is relevant, it increases purchase intent and can generate more customer interactions. At the same time, it is important to ensure transparency by clearly informing customers about data collection and its intended use. Transparency builds customer trust and ensures that both the business and the customer benefit as much as possible from remarketing.

If you want to launch remarketing effectively and ensure it works correctly, contact myynti@funlus.fi or request a quote. We will help you design and execute a campaign that delivers results and reaches the right target audience.